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Let's Make a
Blog Post

by Ali Spittel


  • Talk a little about my story
  • Talk about why you should blog
  • Brainstorm some blog niches
  • Brainstorm some blog posts
  • Outline a blog post
  • Discuss how to gain a readership
  • Q&A

How I Started

What I'm Doing Now

Some of my Stats

Why Blog?

  • Reinforce your knowledge on topics.
  • Demonstrate your knowledge.
  • Build a community and meet other people who have similar interests to your own.
  • Challenge yourself and keep yourself accountable.
  • Help people who are learning the topic you are blogging about!

Part 1: Your Blog in General

What do you want to write about?

  • Start with a small niche -- you can expand in the future
  • Having a challenge for yourself could help
  • Do some research and see what works
  • Will there still be enough to write about a year from now?

Who do you want your audience to be?

  • Decide whether you want your posts to target complete beginners, casual developers, experts, etc. Write to that audience.
  • There will be more beginners than experts in most cases, so that audience will be bigger
  • Have one person in mind, or a small group of people
  • Think about the tone that will appeal to that audience

How will you pitch yourself to your audience?

  • You don't have to be an expert, but why are you writing about your topic?
  • Who are you? What fires you up? Be personal here!

Do you want to create a name for your blog?

  • If you are blogging for personal branding or job purposes, blog as yourself
  • If you have a very concrete theme or want to really grow your blog, you probably want a name
  • More here

Activity 1: Let's Brainstorm!

  • What do you want to write about?
  • Who do you want your audience to be?
  • Brainstorm your about page.

Discuss with the person next to you!

Part 2: Blog Post Topics

My Tips

  • Don't worry too much about having a totally unique topic
  • Write the blog post that would have helped past you
  • Reach out to your network
  • Check out forum sites
  • Share your unique story
  • Write them down!
  • Content calendar

Tips for Titles

  • Descriptive
  • Catchy but honest

Tips for Content - We'll come back to this

  • Use lots of non-text (code snippets, images, lists, visualizations)
  • Break text into sections

Activity 2: Let's Think about Posts!

  • Topics
  • Titles
  • Summary
  • Media

Part 3: Content

Content Process

  • Outline
  • Rough Draft
  • Revision
  • Visuals

Tips for Content

  • Make sure your content is accurate
  • Make sure it is geared towards your target audience
  • Don't use walls of text
  • Identify key words for SEO
  • Optimal post length is 2,000 and 3,000 words

Grammarly 🙌

Activity 3: Let's Outline a Post!

  • Post Title
  • Key Words
  • Summary
  • Media you may include
  • Outline your post

Part 4: Publishing

Where will you publish?

  • Medium (Women Who Code)
  • Your own site

Pre-Publish Concerns

  • Nobody's going to read my post
  • I'm not experienced enough to write about this
  • What if my code is wrong? Or I got a detail wrong?
  • What if people are mean on the internet?

Where to Get Readers

  • Be Consistent
  • Build a newsletter
  • Use analytics tools
  • Crosspost
  • Post to other people's blogs
  • Link to your other posts
  • Social Media
  • SEO
  • RSS Feed

Social Media

  • Twitter
  • Instagram
  • Pinterest
  • Reddit
  • Quora

Activity 4: Let's Strategize!

  • Where are you going to post?
  • How are you going to publicize your post?

Q & A

More Resources

Send me your posts!



Medium: @ali07cat07